Let’s start with what coyotas are not. They’re not empanadas, not cookies, not tortillas. They’re two small rounds of flour dough filled with sweetness, pressed flat like a tortilla, and baked until golden. Born in Hermosillo, Sonora, Mexico—home of carne asada, flour tortillas, and world-class wheat—these sweet pastries are legendary. Traditionally filled with piloncillo, coyotas burst with flavor when toasted. Some call them the Mexican Pop-Tart, but we call them the Mexican toaster pastry.
Coyotas have their place in Sonora, but here in the U.S., we reimagined them for modern twist. Hillos keeps the heart of the traditional pastry while adding bold flavors and a fun for today’s tastes. Just like Sonora’s flour tortillas crossed borders to become a staple, Hillos brings a piece of that heritage to every breakfast, snack, or coffee break—delicious, nostalgic, and unmistakably Mexican.