What are coyotas?

Coyotas aren’t empanadas, cookies, or tortillas. They’re two small rounds of flour dough filled with something sweet, pressed flat like a tortilla, and baked until golden. They come from Hermosillo, Sonora, the state’s capital and a region known for carne asada, flour tortillas, and world-class wheat. Traditionally filled with piloncillo, coyotas truly shine when toasted. Some call them the Mexican Pop-Tart. We call them the Mexican toaster pastry.

Why Hillos?

Hillos is named after Hermosillo, where coyotas were first created and perfected. Given by the locals, the name "I•llos" is a nod to the city, the culture, and the flavors.

Coyotas have long held their place in Sonora. Hillos takes that tradition and gives it a modern twist, keeping the soul of the original pastry while introducing bold flavors made for today. Just like Sonoran flour tortillas crossed borders to become a staple, Hillos brings a piece of that heritage to every breakfast, snack, or coffee break—familiar, comforting, and unmistakably Mexican.